Strategy
Don't be left behind this BFCM
BFCM isn't just a shopping weekend — it's an opportunity to reset momentum for the year. But a quick-discount mindset spikes stress, not profit. Here's what high-performing brands do differently.
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Musings of a marketing & eComm insider.
Strategy
5 Step Listing Warming for BFCM
Brands that come in cold, blasting promotional emails, risk landing in spam. The antidote? List warming. Here's a 5-step framework and timeline to prime your list for BFCM.
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News
5 Emails That Turn Browsers into Buyers — Automatically
If you're running an online business and only sending emails when you have a sale, you're leaving money on the table. Automations are your silent sales team — here are the five flows every brand needs.
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